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Every January 1st, something magical happens.
Gym memberships spike, planners get dusted off, and suddenly… everyone knows one person who’s “doing Veganuary.”
If that person is you—welcome. If that person is your friend—you’re still welcome (especially if you’re here for the snacks).
Veganuary is the perfect low-commitment New Year’s resolution. No lifetime vows. No dramatic announcements. Just 31 days of plant-based curiosity, self-improvement vibes, and discovering foods that absolutely do not taste like cardboard.
Veganuary is a global challenge encouraging people to try a vegan lifestyle for the month of January. Some do it for health. Some for the planet. Some because they ate three types of cheese before midnight on New Year’s Eve and need a reset.
All reasons are valid.
And here’s the secret: modern vegan food is shockingly good. Like, “are you sure this is vegan?” good.
Whether you’re fully committing or just flirting with plant-based living, a few strategic purchases can make Veganuary feel less like a sacrifice and more like a glow-up.
A good cookbook is your best Veganuary wingperson. Look for ones that focus on:
Comfort food classics (pasta, burgers, tacos)
Quick weeknight meals
Ingredients you don’t need a dictionary to pronounce
Gift idea: A vegan cookbook paired with a wooden spoon or cozy kitchen towel makes a thoughtful New Year gift that says, “I support you… and your snacks.”
The key to Veganuary success? Never skip snack o’clock.
Stock up on:
Dark chocolate that just happens to be vegan
Plant-based cookies and brownies
Roasted chickpeas or flavored nuts
Dairy-free ice cream (yes, it’s incredible now)
If it tastes indulgent, you’re doing it right.
Veganuary isn’t just about food—it’s a vibe.
Vegan candles
Cruelty-free skincare
Reusable grocery bags or chic food storage containers
These little upgrades make your New Year refresh feel intentional… even if you’re still ordering fries.
You don’t have to be perfect. You don’t have to explain yourself. You don’t even have to continue in February.
Veganuary is about trying something new, feeling good in your body, and discovering that plant-based living can be fun, flavorful, and a little bit fabulous.
Worst case? You learned how to make a great lentil soup.
Best case? You found a few new favorites you’ll keep all year long.
Either way—pass the vegan cookies.

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